call:0141 881 8915
email: info@moreclickmarketing.co.uk

Our Work

  • click to learn more about MCM-Hotels project
  • click to learn more about Ocean-Village-Reviews project
  • click to learn more about Find-that-Hotel project
  • click to learn more about Thomson-Ships project
  • click to learn more about Ninja-Battle project
  • click to learn more about Jolly-Soft-Toys project
  • click to learn more about J-%26-S-Painters project
  • click to learn more about MIG-Contracts project

4G in the UK

Apple recently made a blunder with the release of the new iPad. The Advertising Standards Authority (ASA) have taken a keen interest in the misinformation provided by Apple on their UK website after receiving an number of complaints about the 4G (fourth generation mobile communications technology) capabilities of the new iPad. When asked by the ASA to remove the misleading information, Apple simply added a footnote stating that 4G data coverage is only available in USA and Canada

 

On their UK website Apple claim that the iPad is available as Wi-Fi only or as Wi-Fi and 4G. Such technology is capable of delivering data to mobile devices such as smartphones, tablets and laptops at a rate of GBits/second (one thousand million bits of data every second) for low-mobility users i.e. pedestrians or stationary users and 100 Mbits/second for users in cars or trains. The ability to communicate at these speeds borders on the pre-cognitive level i.e. it seems to almost load before the user confirms that as their action.

 

Image courtesy of http://www.talkandroid.com

 

Very exciting, but why aren’t we seeing the benefits of 4G in the UK?

Reports claim that the iPad’s hardware is configured to use different frequencies in the US and Canada than in Europe. Potentially, this means that European visitors to North America will not have roaming access for their iPad. The government have been asked by the 4G Britain campaign to “Do whatever is necessary to  move forward” with the deployment of 4G technologies. But other articles suggest that the ‘hold-up’ does not stop at the government, but instead with the mobile network carriers (Vodafone, O2 and Everything Everywhere (the merge of T-Mobile and Orange). The regulating body Ofcom are delaying the auction process, where carriers can buy portions of the frequency bands, until the end of the year due to threats of legal proceedings by rival operators.

Everything Everywhere have since launched the first trial of 4G technology on the 1800 MHz spectrum, giving fifty people in the Lake District access to ultra-fast connections. EE hope to use this frequency in the UK later this year to make 4G a “reality for the whole nation as soon as possible”.

 

Where do we go from here?

The implementation of 4G research could lead to developments in ubiquitous computing which allows users to connect to networks via different methods like Wi-Fi, 4G and older  generations and wireless personal access networks (WPAN).

4G also supports IPv6 protocols which, among other things, makes the requirement of sharing IP addresses in large networks virtually obsolete. Reduced costs of older generations of this technology could potentially lead to establishing networks in more remote parts of the world, connecting everyone, everywhere.

May 3rd, 2012 by | Leave a comment

Web Design Basics Part 3: Using Sketches to Influence the Design Process

The length of today’s post belies the importance of sketching and roughing ideas out on paper.

More people prefer using technology to make their design process efficient. Not wanting to be left outside the bandstand when the main act is on, I recently bought a Wacom Bamboo tablet to streamline my process, to cut out the pencil and paper stage, but I have found it has the opposite effect.

Pencil and paper still do play a large part of a designers thinking their way around a problem and here we will pay homage to these, the tools of our trade. Maybe I am too ambitious but we’ll start of by looking at why sketching is important and finish with my tips for getting started.

Rapid Prototyping

Sketching = good for 2 (½) dimensional prototypes.

Designing for a client means they will often seek your work for approval. Sketches effectively inform your client of your intentions and they often feel they can be more honest about what they want because it isn’t obvious you have gone to any great effort with your ideas.

(more…)

November 9th, 2011 by | Leave a comment

Web Development Basics Part 3: Getting started with programming

Getting into programming is difficult for many people, there are a lot of questions that need answering.  Web Development was hard for me,  I had struggled with programming in further & higher education.  I learned very little in terms of the professional standard that is required from industry level websites.  If you are doing a course in university I suggest doing projects solo in your spare time.  The best advice I can give is:

Be Fearless, break things, it WILL happen no matter how good you get


The language I will be using is PHP (Hypertext Pre-Processor). HTML(Hypertext Markup Language) is a formatted document of information (<h1>, <h2>, <b>,<a>, <p>).  HTML are static the information served to the user is contained within the document, PHP Tags contain code that do process information that comes from either user input/action or a data source(Database/Feed/Text file).

PHP can output different HTML depending on the PHP process e.g instead of writing the HTML of your address book, you can put all the information in a database and use php to repeat the same format for every member of your address book. And PHP will make it look the same but the work required will be significantly less. I will show you how to import data in a later lesson, but for now I want you to grasp the importance of how repeating tasks through programming will make your life simpler.

HTML Code

HTML Address Book

 

PHP version

PHP version

 

Both these examples produce the exact same result, the advantage of the php version is that when you get a new contact you can update your database and the php script will respond and show your new contact, with the HTML version you will need to add in the information manually. For a contact list this might not be a huge hassle but what about when your contact list reaches the thousands, what if you want to sort your contact list by. These are all excellent reasons why you should keep information like this in an external data format e.g. if you used a database you would be able to change very quickly how the data is ordered without having to manually move around <li> tags.

 

Other ways to save time in PHP

Using the date function could be handy when generating a date e.g. If you have a copyright notice on your site and you want to display the current year you can use echo date(‘Y’); which will display the current year. The date function can be adapted to display any date format, if you wanted to show the date as DD/MM/YYYY  change the “Y” in the previous example to reflect the characters shown here, you would use echo date(“d/m/Y”); this will display 29/11/2011 on the time of writing & will display todays date..  To display older dates using this function you need to have the date in a specific format known as a  unix-timestamp, e.g. echo date(“d/m/Y”, 1317302387)  will display 29/11/2011 regardless of the date.  Protip: time() will give you the current timestamp.

  • trim() removes trailing spaces to the left and right of a bit of information (” Word ” -> “Word”)
  • strtolower() makes a peice of information all lower case (“WoRd” -> “word”) – strtoupper() does the opposite
  • $_SERVER['REMOTE_ADDR']; returns the users IP address
Next post will explain Operators, if statements and boolean values.
October 6th, 2011 by | Leave a comment

Web Design Basics Part 2: Drafting Your Initial Design Specifications

What is a design specification?

A design specification is a tool used by design teams to ensure all members of the team are “singing from the same sheet”. It is particularly useful if the project involves members from different organisations, to make certain everyone agrees on the features of the project, aims and milestones/deadlines.  It’s sole purpose is not to connect teams. No, it should be used in good practice to make sure you (the designer) understand the client’s needs and wants.

A robust initial design specification usually contains the aims and purpose of the website, target demographic, both technical (scripting languages used for features of website) and non-technical specifications (how the design should look, scalability, security, accessibility) and guidelines for content. From here we will be using one of our previous customers as a case study to discuss the design specs. Information will be given on each element and our design spec for this customer will be in bold.

 

JMB Bookkeeping site
One of our previous design clients

(more…)

September 28th, 2011 by | Leave a comment

Pay Per Click Marketing

Pay Per Click Marketing

In my introductory post about Pay Per Click I touched on the basics of how PPC works in this article I will try to expand on what I have already said and give you a brief overview of the companies that offer PPC programs.

Pay Per Click is exactly what it sounds like you pay a certain amount for every click through to your website. This form of marketing is fairly easy to use and it can be a very quick way to get a lot of traffic to your website however the only downside to this is you actually have to constantly pay to get traffic to your website however if you are getting sales and making a profit then all is well.

Who offers PPC?

There are only a limited number of firms that have good Pay Per Click programs, below I will let you know what I think of them. The firms I have listed are massive companies which a large user base / large amount of traffic that goes through them. If I have missed any good PPC programs please leave a comment below!

Google – Adwords

adwords.google.com Adwords Logo
The largest of the firms that have a Pay Per Click program is Google. Google gets millions of searchers looking for a wide range of products, services and information and I am sure you have used Google or at least have heard of them. When you do a search with Google there are “sponsored” results at the top of the page in the cream / yellow box and also on the right hand side that is where you will be advertising.

I would rate Google as one of the best PPC providers as they offer a decent service at a good price.

Yahoo!

http://advertising.yahoo.com yahoo ads
It has been a while since I used the Yahoo PPC system and it now looks like they don’t offer a PPC program anymore but you can still advertise with them via Bing’s PPC program. This was most likely an effort to try to capture more advertisers from Google’s massive advertiser’s base.

I never did like advertising with Yahoo as the service wasn’t great, the website was slow and most importantly they lacked the traffic (as a stand alone PPC provider).

Bing – AdCenter

https://adcenter.microsoft.com adcenter logo
I must admit Bing’s program is not as good as Google’s however it does provide a good alternative to Google. Now that you are able to advertise both on Bing (Microsoft Search / Live Search etc) and the Yahoo! Search at the same time there are some good pricing / deals to be found if you work hard at your adverts.

Facebook

www.facebook.com/advertising/ facebook logo
Facebook is a newish arrival in the online advertising market at the time of writing it has over 750 million active users in fact it was reported by Hitwise that Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. That is for the US but here in the UK it can’t be too far off now. Facebook does seem to me that it would be best for brand exposure rather than selling products however that could change when they start targeting ads to users likes, comments and interests.

I have not used Facebook’s advertising system but I think it does look promising.

In my next post I will go over tips and tricks to get the most out of your Pay Per Click campaigns and try and save you money as well as generate more sales.

Thanks for reading,
Raymond

September 20th, 2011 by | 1 Comment

Web Development Basics Part 2: Setting Up a Webserver

Last week in Web Development Basics: Part 1, I explained what the kinds of tools required to begin developing websites that can respond to a user action.  This week the topic is how to set up a web server on your computer so your computer can execute programs and scripts as though it was a live website.

The software we will use is XAMPP which is Apache, MySQL, PHP and Perl is a nice little bundle for you;  it is relatively easy to install.   This example will be installing XAMPP on a Windows Machine, but using the link provided you can download the same software for multiple Operating Systems.

Step 1. Download XAMPP and open the file.

(more…)

September 15th, 2011 by | Leave a comment

Web Design Basics Part 1: Understanding the Brief

Introduction

How you interpret the needs of your client will affect the end result you produce for their approval so it is important you and your client understand each other. It is also important that you don’t just roll out a design idea you had way back when to make another satisfied customer. Take time to get to know your design clients and treat them like individuals – because they are. They have their own ideas they want to have included in their design.

It might be common sense but trying to be as responsive to their initial ideas will lead to you having a fruitful relationship. It is their project after all.

Your responsibility at this stage is to get as much information from your client as you can. Your initial ideas should reflect your client and their company so maintaining your focus and not becoming overwhelmed by your initial ideas is a good start. Remember, your client has chosen you for this project because you are professional and you know your stuff so you should know the right questions to ask. An initial questionnaire for your client is your only tool at this stage. You can conduct this questionnaire in person, over the telephone or you can send your client a copy which they will return with all the right information (hopefully). (more…)

August 31st, 2011 by | Leave a comment

Video: How Google Improves Its Search Results

Here is a video about how Google improves its search results that I thought was interesting.

 

 

August 26th, 2011 by | Leave a comment

Newsletter Issue

We have had an issue with our newsletter software which has resulted in the same Email being sent to the same people multiple times.

We are sorry for this error and you will not receive any more.

Regards,

More Click Marketing

 

August 24th, 2011 by | Leave a comment

Introduction to Internet Marketing

There are so many ways to promote your business online which has given birth to different types of online marketing. You will most likely find that online marketing can be time intensive, very frustrating, confusing yet an unavoidable part of having a website or online business. I will go through some of the different types of marketing that there is and in further posts I will give you ideas, tips and tricks to help grow your business from having little online traffic or leads to start providing good results.

 

Well let’s get started.
There are several different types of marketing which include: PPC (Pay Per Click), SEO (Search Engine Optimisation), Email Marketing, Social Media Marketing, Affiliate Marketing and Article Marketing.

 

Pay Per Click
Just as the name implies you pay for each click your advert receives. You first create and advert in for example Google Adwords, Yahoo or Bing. You then go about choosing what keywords you want to target for example if you are a Web Designer based in London you would target terms like Website Design London, Web Designer London and so on and lastly you set your price you are willing to pay per click and how much you are willing to spend per day. It can be daunting when you first start and you may not make much but with some research and plenty of time you could find this is a fast way to generate traffic and leads to your website if you have the money.

(more…)

August 22nd, 2011 by | Leave a comment

Testimonials testimonials icon

More Click Marketing provided a really professional service and I was kept up to date with the progress of my design.

J&S Painters

Fast service. I was using my website in two weeks and a week after that I received my first order for work. Websites look very clean, fresh and professional. I recommend MoreClick Marketing to everyone.

MIG Contracts

Twitter Updates twitter icon