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Pay Per Click Marketing

Pay Per Click Marketing

In my introductory post about Pay Per Click I touched on the basics of how PPC works in this article I will try to expand on what I have already said and give you a brief overview of the companies that offer PPC programs.

Pay Per Click is exactly what it sounds like you pay a certain amount for every click through to your website. This form of marketing is fairly easy to use and it can be a very quick way to get a lot of traffic to your website however the only downside to this is you actually have to constantly pay to get traffic to your website however if you are getting sales and making a profit then all is well.

Who offers PPC?

There are only a limited number of firms that have good Pay Per Click programs, below I will let you know what I think of them. The firms I have listed are massive companies which a large user base / large amount of traffic that goes through them. If I have missed any good PPC programs please leave a comment below!

Google – Adwords

adwords.google.com Adwords Logo
The largest of the firms that have a Pay Per Click program is Google. Google gets millions of searchers looking for a wide range of products, services and information and I am sure you have used Google or at least have heard of them. When you do a search with Google there are “sponsored” results at the top of the page in the cream / yellow box and also on the right hand side that is where you will be advertising.

I would rate Google as one of the best PPC providers as they offer a decent service at a good price.

Yahoo!

http://advertising.yahoo.com yahoo ads
It has been a while since I used the Yahoo PPC system and it now looks like they don’t offer a PPC program anymore but you can still advertise with them via Bing’s PPC program. This was most likely an effort to try to capture more advertisers from Google’s massive advertiser’s base.

I never did like advertising with Yahoo as the service wasn’t great, the website was slow and most importantly they lacked the traffic (as a stand alone PPC provider).

Bing – AdCenter

https://adcenter.microsoft.com adcenter logo
I must admit Bing’s program is not as good as Google’s however it does provide a good alternative to Google. Now that you are able to advertise both on Bing (Microsoft Search / Live Search etc) and the Yahoo! Search at the same time there are some good pricing / deals to be found if you work hard at your adverts.

Facebook

www.facebook.com/advertising/ facebook logo
Facebook is a newish arrival in the online advertising market at the time of writing it has over 750 million active users in fact it was reported by Hitwise that Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. That is for the US but here in the UK it can’t be too far off now. Facebook does seem to me that it would be best for brand exposure rather than selling products however that could change when they start targeting ads to users likes, comments and interests.

I have not used Facebook’s advertising system but I think it does look promising.

In my next post I will go over tips and tricks to get the most out of your Pay Per Click campaigns and try and save you money as well as generate more sales.

Thanks for reading,
Raymond

September 20th, 2011 by | 1 Comment

Video: How Google Improves Its Search Results

Here is a video about how Google improves its search results that I thought was interesting.

 

 

August 26th, 2011 by | Leave a comment

Newsletter Issue

We have had an issue with our newsletter software which has resulted in the same Email being sent to the same people multiple times.

We are sorry for this error and you will not receive any more.

Regards,

More Click Marketing

 

August 24th, 2011 by | Leave a comment

Introduction to Internet Marketing

There are so many ways to promote your business online which has given birth to different types of online marketing. You will most likely find that online marketing can be time intensive, very frustrating, confusing yet an unavoidable part of having a website or online business. I will go through some of the different types of marketing that there is and in further posts I will give you ideas, tips and tricks to help grow your business from having little online traffic or leads to start providing good results.

 

Well let’s get started.
There are several different types of marketing which include: PPC (Pay Per Click), SEO (Search Engine Optimisation), Email Marketing, Social Media Marketing, Affiliate Marketing and Article Marketing.

 

Pay Per Click
Just as the name implies you pay for each click your advert receives. You first create and advert in for example Google Adwords, Yahoo or Bing. You then go about choosing what keywords you want to target for example if you are a Web Designer based in London you would target terms like Website Design London, Web Designer London and so on and lastly you set your price you are willing to pay per click and how much you are willing to spend per day. It can be daunting when you first start and you may not make much but with some research and plenty of time you could find this is a fast way to generate traffic and leads to your website if you have the money.

(more…)

August 22nd, 2011 by | Leave a comment

More Click Marketing Blog

Welcome to the More Click Marketing blog. Our team of website designers, web developers and marketing consultants will be posting tips, tricks and tutorials in their respective fields of expertise.

We hope you will find the information we provide useful and relevant to your business.

 

Thanks from the full team at More Click Marketing.

August 17th, 2011 by | Leave a comment

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